Our Solution: Blockchain-Powered Agricultural Platform
Farmily's Integrated Platform
- FTC Trading: Direct farmer-to-buyer marketplace
- FT SaaS: Farm management and compliance tools
- FT Marketplace: Input financing and logistics
- TRACE Engine: Automated compliance and traceability
Blockchain Differentiation:
Immutable records, smart contracts for automated payments, and full supply chain transparency meeting EUDR requirements
Market Opportunity: $276B African Agriculture Market
TAM/SAM/SOM Analysis
TAM: $276B
Total African Agriculture Market by 2030
SAM: $41.4B
Technology-enabled Agricultural Trading
SOM: $2.07B
Realistic Market Capture (5% of SAM)
Key Market Drivers:
- Growing population demanding food security
- Digital transformation in agriculture
- Regulatory compliance requirements (EUDR)
- Climate change adaptation needs
Revenue Model: $69.2M by 2030
Diversified Revenue Streams
FTC Trading (43%)
2-3% commission on commodity trades
$30.0M by 2030
FT SaaS (36%)
$20-50/month subscription fees
$25.2M by 2030
FT Marketplace (21%)
5-8% fees on input sales
$14.0M by 2030
Strong Unit Economics
- 55% gross margin target
- $850 average revenue per farmer
- 18-month payback period
Competitive Landscape: Unique Positioning
Key Differentiators
🔗 Only Blockchain-Native Platform
Full traceability and smart contract automation
📋 EUDR Compliance Ready
First-mover advantage with automated compliance
🔄 Full-Stack Solution
Complete ecosystem from farm to market
Competitive Comparison
| Company | Funding | Farmers | Blockchain | EUDR Ready |
|---|---|---|---|---|
| Farmily | $3M (Target) | 35K (Target) | ✓ | ✓ |
| AFEX | $42M | 80K | ✗ | ✗ |
| Apollo Agriculture | $10M | 100K | ✗ | ✗ |
| ThriveAgric | $58.5M | 50K | ✗ | ✗ |
Use of Funds: Strategic Investment Allocation
$2M Equity Funding Allocation
Technology Development
$800K (40%)
- TRACE engine enhancement and scaling
- Mobile and web platform development
- AI/ML integration for predictive analytics
- API development and third-party integrations
Team Building & Operations
$700K (35%)
- Hire key technical and business development staff
- Expand operations team across 3 countries
- Sales and customer success teams
- Operational infrastructure setup
Marketing & Customer Acquisition
$300K (15%)
- Digital marketing and brand building
- Field marketing and farmer education
- Partnership development
- Trade shows and industry events
$1M Debt Financing
Working capital facility for trade financing and inventory management